📄 rtsport-strategy-pivot.md 1,290 bytes Yesterday 03:10 📋 Raw

RTSport — Product Strategy Pivot

2026-05-08 | Director Decision | Supersedes product-brief.md positioning

Old Positioning (Abandoned)

"Communication overlay that sits on top of existing EMRs"

New Positioning

Standalone RTP Platform — mobile-first point of entry that organically replaces legacy EMRs

The Wedge

The 3-tap rapid sideline entry form. ATs enter data on their phone during the game. Zero desktop interaction. Instant coach/parent visibility.

The Strategy

  1. Hook (now): Sell ATs on mobile sideline UX + automated parent/coach communication. No more laptop on a muddy sideline.
  2. Trojan Horse: Once ATs enter all live data into RTSport (because it's easier), SWOL becomes a dusty end-of-year compliance filing cabinet.
  3. Killshot (v1.5): Sync connectors rebranded as Migration Tools — "Import your SWOL history so you can cancel your contract."

Impact on Roadmap

  • EMR sync connectors: Downgraded from "Core Workflow" to "Enterprise Integration/Migration"
  • AT sideline UX: Promoted to hero feature. Must be flawless in high-stress, one-handed environments.
  • No waiting on legacy APIs: Full speed ahead on standalone platform.

The Pitch

"Enter it once, right on the sideline, and coaches/parents see it instantly."

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