# RTSport — Product Strategy Pivot
> 2026-05-08 | Director Decision | Supersedes product-brief.md positioning

## Old Positioning (Abandoned)
"Communication overlay that sits on top of existing EMRs"

## New Positioning
**Standalone RTP Platform** — mobile-first point of entry that organically replaces legacy EMRs

## The Wedge
The 3-tap rapid sideline entry form. ATs enter data on their phone during the game. Zero desktop interaction. Instant coach/parent visibility.

## The Strategy
1. **Hook (now):** Sell ATs on mobile sideline UX + automated parent/coach communication. No more laptop on a muddy sideline.
2. **Trojan Horse:** Once ATs enter all live data into RTSport (because it's easier), SWOL becomes a dusty end-of-year compliance filing cabinet.
3. **Killshot (v1.5):** Sync connectors rebranded as Migration Tools — "Import your SWOL history so you can cancel your contract."

## Impact on Roadmap
- **EMR sync connectors:** Downgraded from "Core Workflow" to "Enterprise Integration/Migration"
- **AT sideline UX:** Promoted to hero feature. Must be flawless in high-stress, one-handed environments.
- **No waiting on legacy APIs:** Full speed ahead on standalone platform.

## The Pitch
"Enter it once, right on the sideline, and coaches/parents see it instantly."