RTSport — Pricing Strategy (Director-Corrected)
2026-05-08 | Wadsworth proposed, Matt corrected
The Correction
Wadsworth proposed $299/school using automation cost advantage.
Matt identified the Price-to-Trust Ratio: in clinical/educational procurement,
a $299 health-record platform signals "hobby project," not "professional tool."
The Reframed Strategy
Core Principle
Don't use AI automation to race to the bottom on price.
Use it to capture unprecedented margins at premium-adjacent pricing.
Tier Structure (Corrected)
| Tier | Price | Key Signal |
|---|---|---|
| School | $1,500-2,000/yr | "Professional tool, not a hobby." Still 40-60% below Healthy Roster. Budget-approvable. |
| District | $4-8K/yr | Multi-school dashboard, cross-school benchmarking |
| Enterprise | Negotiated | Custom integrations, SSO, dedicated data tenant |
No $299 tier. No "AT Solo." The minimum buy is School.
Free trial with self-serve onboarding to prove value before purchase.
The Phantom Support Org
- School experiences premium, 24/7 concierge support
- 10:30 PM Friday email → OpenClaw replies instantly with steps + screenshots
- AT has no idea the "team" is one Beelink
- Customer success headcount: zero
The Acquisition Thesis
Healthy Roster can't understand how RTSport supports 40 schools with zero payroll.
They're not buying sideline UX — they're buying the AI customer success architecture
that lets them lay off 30% of their support staff.
The Lifestyle Business Math
- 20 schools × $1,500 = $30K ARR (sustainable at 5 hrs/week)
- 40 schools × $1,750 = $70K ARR (sustainable at 5-10 hrs/week)
- Margins: 90%+ (server costs + LLM tokens only real opex)
- No payroll. No office. No sales team.