# RTSport — Pricing Strategy (Director-Corrected)
> 2026-05-08 | Wadsworth proposed, Matt corrected

## The Correction
Wadsworth proposed $299/school using automation cost advantage.
Matt identified the **Price-to-Trust Ratio**: in clinical/educational procurement,
a $299 health-record platform signals "hobby project," not "professional tool."

## The Reframed Strategy

### Core Principle
Don't use AI automation to race to the bottom on price.
Use it to capture unprecedented margins at premium-adjacent pricing.

### Tier Structure (Corrected)

| Tier | Price | Key Signal |
|------|-------|------------|
| **School** | $1,500-2,000/yr | "Professional tool, not a hobby." Still 40-60% below Healthy Roster. Budget-approvable. |
| **District** | $4-8K/yr | Multi-school dashboard, cross-school benchmarking |
| **Enterprise** | Negotiated | Custom integrations, SSO, dedicated data tenant |

No $299 tier. No "AT Solo." The minimum buy is School.
Free trial with self-serve onboarding to prove value before purchase.

### The Phantom Support Org
- School experiences premium, 24/7 concierge support
- 10:30 PM Friday email → OpenClaw replies instantly with steps + screenshots
- AT has no idea the "team" is one Beelink
- Customer success headcount: zero

### The Acquisition Thesis
Healthy Roster can't understand how RTSport supports 40 schools with zero payroll.
They're not buying sideline UX — they're buying the AI customer success architecture
that lets them lay off 30% of their support staff.

### The Lifestyle Business Math
- 20 schools × $1,500 = $30K ARR (sustainable at 5 hrs/week)
- 40 schools × $1,750 = $70K ARR (sustainable at 5-10 hrs/week)
- Margins: 90%+ (server costs + LLM tokens only real opex)
- No payroll. No office. No sales team.