SidelineWorks — Domain Scope & RTSport Migration Plan

2026-05-09 | Author: Wadsworth 📋
Domain: sidelineworks.com (Matt-owned)
Existing: hoffdesk.com (blog/admin)

The Vision

SidelineWorks.com becomes the public face of the return-to-play platform. Two layers:

Layer 1: Public Marketing Site (this is what we build now)

• sidelineworks.com → public website
• Sales / landing pages
• Product pages (AT Dashboard, Coach Dashboard, Parent Portal)
• Support / knowledge base
• Blog (separate from HoffDesk — product-focused)
• Contact / demo request
• Pricing page (the $1,500-2,000/school model)

Layer 2: Application (RTSport migrates here later)

• app.sidelineworks.com or sidelineworks.com/app/ → the RTSport dashboards
• AT/Coach/Parent/AD login
• Sideline entry, case management, recovery tracking
• Message system between roles
• Currently lives at hoffdesk.com/rtsport/ — needs migration plan

What We Get With Our Own Domain

Current Architecture (unchanged)

titanium-butler (Beelink, 127.0.0.1)
  ├── port 8000 → HoffDesk API (blog, family, rtsport proxy)
  │     └── Cloudflare Tunnel → hoffdesk.com
  ├── port 8001 → RTSport API (standalone FastAPI)
  └── port 8002 → Radicale (CalDAV)

SidelineWorks.com would get its own Cloudflare Tunnel (separate from hoffdesk.com), pointing to either:
- A new port on the Beelink (e.g. port 8003) running a marketing site
- OR the same port 8000 with host-based routing (Tunnel sends hostname → app routes)

What We Build (Phase 1: Marketing Site)

1. Public Pages

2. Tech Stack

• Same as current: FastAPI + Jinja2 + HTMX (vanilla JS)
• Hosted on: Beelink via new Cloudflare Tunnel
• No auth needed — fully public site
• Design: Dark theme from RTSport dashboards (existing palette). Clean, minimal, professional. Communicates high-impact tool for high school athletes, not a startup.

3. Domain Infrastructure

• Cloudflare Tunnel for sidelineworks.com → local port
• DNS: A or CNAME via Cloudflare
• Email routing: hello@sidelineworks.com, support@sidelineworks.com → current iCloud/outlook
• Webhooks: hooks.sidelineworks.com → same Beelink

RTSport Migration Path (Phase 2+)

When

After marketing site is live. RTSport stays at hoffdesk.com/rtsport/ for now.

Steps

1. Build marketing site on sidelineworks.com
2. When RTSport is beta-ready, move dashboards to app.sidelineworks.com
3. Keep HoffDesk as internal admin/blog — never exposes RTSport data

Benefits of Separate Domain

• No confusion between "this is a product" and "this is my personal blog"
• Professional email addresses for sales outreach
• Clean separation: HoffDesk = the workshop, SidelineWorks = the product

What We DON'T Do (yet)

• ❌ No email sending infrastructure (SPF/DKIM config deferred)
• ❌ No multi-server architecture (everything on Beelink)
• ❌ No payment processing (pricing page is informational)
• ❌ No user signup flow (demo request → manual outreach)
• ❌ No migration of RTSport from hoffdesk.com (Phase 2)

Brand Architecture (2026-05-09 ✅)

Two Marks Required

1. SidelineWorks — Master Brand
- Full wordmark + icon/emblem for sidelineworks.com
- The company / platform brand
- Style: Clean, professional, high-impact. Dark theme palette from RTSport alpha.
- Sits in header of marketing site, blog, all public pages

2. RTSport — Product Wordmark
- Complimentary wordmark, not competing with SidelineWorks
- Use case: sub-brand on the app/sign-in pages, footer credit "RTSport — a product by SidelineWorks"
- Same design language, smaller scale, clearly subordinate
- Maintains product identity for the AT/Coach/Parent audience who know "RTSport"

Relationship:

SidelineWorks
   └── RTSport (product by SidelineWorks)
   └── (future products)

Demo Form → Telegram Notifications

On the /demo page, a form collects:
- School name
- Contact name
- Email
- Phone (optional)
- Role (AT / Coach / AD)
- Message

On submit: The webhook sends a Telegram message to Matt's DM with the lead details. This requires:
1. A POST endpoint on port 8003 that receives the form
2. A Telegram API call from the Beelink (using existing bot token) to notify Matt

Matt sees something like:

📋 New Demo Request
School: Green Bay South
Contact: Jake Thompson (AT)
Email: jake@south.k12.wi.us
Phone: (920) 555-0142
Message: Looking for district pricing, 3 high schools

This is implementable with 50 lines of Python and the existing Telegram bot setup.

Director Decisions (2026-05-09 ✅)

1. Design: Dark theme from RTSport alpha, clean and minimal. Convey high-impact tool for high school athletes.
2. Blog: Separate product blog on sidelineworks.com. HoffDesk stays personal.
3. Email: Phase 2 — not setting up forwarding now.