# SidelineWorks — Domain Scope & RTSport Migration Plan
> 2026-05-09 | Author: Wadsworth 📋
> Domain: sidelineworks.com (Matt-owned)
> Existing: hoffdesk.com (blog/admin)

---

## The Vision

SidelineWorks.com becomes the **public face** of the return-to-play platform. Two layers:

### Layer 1: Public Marketing Site (this is what we build now)
- **sidelineworks.com** → public website
  - Sales / landing pages
  - Product pages (AT Dashboard, Coach Dashboard, Parent Portal)
  - Support / knowledge base
  - Blog (separate from HoffDesk — product-focused)
  - Contact / demo request
  - Pricing page (the $1,500-2,000/school model)

### Layer 2: Application (RTSport migrates here later)
- **app.sidelineworks.com** or **sidelineworks.com/app/** → the RTSport dashboards
  - AT/Coach/Parent/AD login
  - Sideline entry, case management, recovery tracking
  - Message system between roles
- Currently lives at `hoffdesk.com/rtsport/` — needs migration plan

---

## What We Get With Our Own Domain

| Feature | How |
|---------|-----|
| **Email** | Cloudflare Email Routing → forward `*@sidelineworks.com` to us |
| **Webhooks** | `hooks.sidelineworks.com` — same Cloudflare Tunnel pattern as current |
| **SSL** | Automatic via Cloudflare |
| **Subdomains** | `app.sidelineworks.com`, `docs.sidelineworks.com`, `status.sidelineworks.com` |
| **SPF/DKIM** | For sending email as @sidelineworks.com (down the line) |

---

## Current Architecture (unchanged)

```
titanium-butler (Beelink, 127.0.0.1)
  ├── port 8000 → HoffDesk API (blog, family, rtsport proxy)
  │     └── Cloudflare Tunnel → hoffdesk.com
  ├── port 8001 → RTSport API (standalone FastAPI)
  └── port 8002 → Radicale (CalDAV)
```

**SidelineWorks.com** would get its own Cloudflare Tunnel (separate from hoffdesk.com), pointing to either:
- A new port on the Beelink (e.g. port 8003) running a marketing site
- OR the same port 8000 with host-based routing (Tunnel sends hostname → app routes)

---

## What We Build (Phase 1: Marketing Site)

### 1. Public Pages
| Page | Purpose |
|------|---------|
| `/` | Hero + value prop + 3-role cards (AT/Coach/Parent) + CTA |
| `/product` | Feature breakdown: 3-tap sideline entry, recovery tracking, case management |
| `/pricing` | School ($1,500-2,000/yr), District ($4-8K/yr), Enterprise (negotiated) |
| `/demo` | Request form → webhooks → Telegram notify Matt |
| `/contact` | Support contact form |
| `/blog` | Product blog (separate from HoffDesk) |

### 2. Tech Stack
- **Same as current:** FastAPI + Jinja2 + HTMX (vanilla JS)
- **Hosted on:** Beelink via new Cloudflare Tunnel
- **No auth needed** — fully public site
- **Design:** Dark theme from RTSport dashboards (existing palette). Clean, minimal, professional. Communicates high-impact tool for high school athletes, not a startup.

### 3. Domain Infrastructure
- Cloudflare Tunnel for `sidelineworks.com` → local port
- DNS: `A` or `CNAME` via Cloudflare
- Email routing: `hello@sidelineworks.com`, `support@sidelineworks.com` → current iCloud/outlook
- Webhooks: `hooks.sidelineworks.com` → same Beelink

---

## RTSport Migration Path (Phase 2+)

### When
After marketing site is live. RTSport stays at `hoffdesk.com/rtsport/` for now.

### Steps
1. Build marketing site on sidelineworks.com
2. When RTSport is beta-ready, move dashboards to `app.sidelineworks.com`
3. Keep HoffDesk as internal admin/blog — never exposes RTSport data

### Benefits of Separate Domain
- No confusion between "this is a product" and "this is my personal blog"
- Professional email addresses for sales outreach
- Clean separation: HoffDesk = the workshop, SidelineWorks = the product

---

## What We DON'T Do (yet)

- ❌ No email sending infrastructure (SPF/DKIM config deferred)
- ❌ No multi-server architecture (everything on Beelink)
- ❌ No payment processing (pricing page is informational)
- ❌ No user signup flow (demo request → manual outreach)
- ❌ No migration of RTSport from hoffdesk.com (Phase 2)

---

## Brand Architecture (2026-05-09 ✅)

### Two Marks Required

**1. SidelineWorks — Master Brand**
- Full wordmark + icon/emblem for `sidelineworks.com`
- The company / platform brand
- Style: Clean, professional, high-impact. Dark theme palette from RTSport alpha.
- Sits in header of marketing site, blog, all public pages

**2. RTSport — Product Wordmark**
- Complimentary wordmark, not competing with SidelineWorks
- Use case: sub-brand on the app/sign-in pages, footer credit "RTSport — a product by SidelineWorks"
- Same design language, smaller scale, clearly subordinate
- Maintains product identity for the AT/Coach/Parent audience who know "RTSport"

**Relationship:**
```
SidelineWorks
   └── RTSport (product by SidelineWorks)
   └── (future products)
```

## Demo Form → Telegram Notifications

On the `/demo` page, a form collects:
- School name
- Contact name
- Email
- Phone (optional)
- Role (AT / Coach / AD)
- Message

**On submit:** The webhook sends a Telegram message to Matt's DM with the lead details. This requires:
1. A POST endpoint on port 8003 that receives the form
2. A Telegram API call from the Beelink (using existing bot token) to notify Matt

Matt sees something like:
> 📋 **New Demo Request**
> School: Green Bay South
> Contact: Jake Thompson (AT)
> Email: jake@south.k12.wi.us
> Phone: (920) 555-0142
> Message: Looking for district pricing, 3 high schools

This is implementable with 50 lines of Python and the existing Telegram bot setup.

## Director Decisions (2026-05-09 ✅)

1. **Design:** Dark theme from RTSport alpha, clean and minimal. Convey high-impact tool for high school athletes.
2. **Blog:** Separate product blog on sidelineworks.com. HoffDesk stays personal.
3. **Email:** Phase 2 — not setting up forwarding now.