📄 logo-refresh-brief.md 887 bytes Apr 29, 2026 📋 Raw

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Daedalus — Matt wants our logo refresh to channel this energy. Specifically:

Vibe: Techy, structured, "Wired magazine" aesthetic
Elements to incorporate:
- The geometric node/grid structure (those connected points)
- The metallic/tech material feel
- The glowing accent nodes (not the orange specifically — keep our brand palette)

Brand palette:
- #819cf8 (teal-blue from our existing logo)
- #1a2332 (dark background)
- Clean lines over gradients

Don't copy: The desk icon in the center. That's their thing. We want the HoffDesk name + the node structure, not the literal desk illustration.

Matt's words: "More of that Wired feel." Think: structured, engineered, precise — not playful.

Show me 2-3 directions. Quick sketches first, then we'll refine.