📄 content.md 2,166 bytes Today 15:55 📋 Raw

Content SEO

Search Intent

Match content type to query intent — mismatch = no ranking:
- Informational: "how to", "what is" → guides, tutorials, explanations
- Navigational: brand + product → homepage, product page
- Transactional: "buy", "price", "discount" → product/service pages with CTAs
- Commercial investigation: "best", "vs", "review" → comparison, reviews

Check intent by searching: what's ranking on page 1? Match that format.

E-E-A-T

For YMYL (Your Money Your Life) topics — health, finance, legal, safety:
- Experience: First-hand experience with topic (reviews, case studies)
- Expertise: Author credentials, byline with bio
- Authoritativeness: Site reputation, citations from authoritative sources
- Trustworthiness: Contact info, privacy policy, secure site, accurate content

E-E-A-T signals:
- Author bio with credentials and photo
- About page with company history
- External links to authoritative sources
- Updated date on content
- Cite sources for claims

Content Quality

  • Thin content penalty: <300 words with no unique value → noindex or expand
  • Duplicate content: Google picks one version, others filtered — use canonical
  • Content depth: cover topic comprehensively, answer related questions
  • Unique value: what does YOUR content offer that competitors don't?
  • User engagement: low time-on-page and high bounce signals poor content

Freshness

  • Query Deserves Freshness (QDF): time-sensitive topics need recent content
  • "Best X 2025" queries: dated content ranks, but must be actually updated
  • Update dates: changing date without updating content = spam
  • Evergreen content: no dates in URL, update content periodically
  • News: requires fast indexing, use Google News sitemap for news sites

Content Structure

  • Answer the query in first 100 words — featured snippet potential
  • Table of contents for long content — improves UX and may show as sitelinks
  • FAQ section at bottom — captures "People Also Ask" queries
  • Bullet points and numbered lists — preferred for featured snippets
  • Short paragraphs (2-3 sentences) — easier to read, especially mobile
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