# AthleteFlow — Brand Architecture

## Parent Company: AthleteFlow

**Tagline:** *AthleteFlow. The platform for athletic care.*

**Vibe:** Clinical precision meets human warmth. Dark teal + slate. Sans-serif, clean, no gimmicks.

**Product suite:**
- **RTSport** — Injury tracking & return-to-play management (ATs)
- **S&C** — Strength & conditioning, workout programming (coaches)
- **Clearance** — Sports forms, waivers, document pipeline (admin/parents)

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## Product 1: RTSport

**Taglines:**
- *"Track. Treat. Return."*
- *"From sideline to starting line."*
- *"Turn injuries into metrics."*

**Logo concept:** Shield with a heartbeat wave passing through a running figure. Alternates: a simple "R" with a medical cross integrated into the letterform.

**Colors:** Teal (primary, #00D4AA) + Deep slate (#08080F) — clinical, calm, confident.

**Primary audience:** Athletic trainers in high schools, colleges, pro clubs.

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## Product 2: AthleteFlow S&C

**Taglines:**
- *"Train smarter. Season after season."*
- *"Built for the grind."*

**Logo concept:** Dumbbell formed from upward arrow. Or an abstract barbell that doubles as a calendar timeline.

**Colors:** Amber (primary, #F59E0B) + Deep slate — action-oriented, energetic.

**Primary audience:** Strength coaches, head coaches, team trainers.

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## Product 3: AthleteFlow Clearance

**Taglines:**
- *"Paperwork that works."*
- *"One signature. One season."*

**Logo concept:** Document with a checkmark formed from a medical cross. Or a clipboard with a shield overlay.

**Colors:** Violet (primary, #8B5CF6) + Deep slate — administrative, trustworthy.

**Primary audience:** School athletic directors, parents, admin staff.

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## Visual System

- **Logo lockup:** "AthleteFlow" in bold sans-serif (e.g., Inter Bold) with the product name in regular weight below.
- **Typography:** Inter (UI), EB Garamond (editorial/landing pages).
- **Iconography:** Thin stroke, rounded caps, medical/sports hybrid.
- **Photography:** Dark, moody athlete shots with teal highlights. No cheesy stock.

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## Domain Strategy

| Property | Suggestion |
|----------|------------|
| Parent site | athleteflow.com |
| RTSport product page | athleteflow.com/rtsport |
| S&C product page | athleteflow.com/strength |
| Clearance product page | athleteflow.com/clearance |
| MVP demo | rtsport.athleteflow.com (subdomain) |